Having a social media presence is one of the important components of managing your brand’s reputation on the internet.
There are many different kinds of social media platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, Reddit, TikTok, YouTube, and more.
We have all used them in our capacity and we all know how incredible these platforms are for managing the online presence of brands.
Having multiple social media accounts for personal reasons is fine and well because it allows us to keep up with the world.
But what is it like if brands had multiple social media accounts? Is it possible to manage all of them to maximize your online marketing strategy?
We say yes! And in this article, we explain how having multiple social media accounts will help you to grow your business.
4 Benefits Of Having Multiple Social Media Accounts
More and more businesses are utilizing multiple social media platforms. 68% of consumers claim that social media platforms allow them to conveniently interact with brands and companies.
They also believe that it’s the fastest method of communication.
Read on to find out how else your brand could benefit from having multiple social media platforms:
Reaching Wider Audience
You don’t put all your eggs in one basket, right? Having not one, but multiple social media accounts helps to reach your wider audience.
Some of your audience may use Facebook as their usual mode of staying connected, or others may prefer using Instagram or Twitter.
That doesn’t mean you should have a social media account for your business only on Facebook, but also on Twitter and Instagram as well. Your brand content can reach a wider audience in this manner.
Consider the example of Xfinity, one of the largest and most widely available service providers in the US.
Xfinity has multiple social media presence on Facebook, Reddit, Twitter, etc.that can be accessed by different kinds of audiences.
Moreover, Xfinity customer service is also accessible on these multiple social media accounts so that users can reach out to the company for any queries.
Having multiple social media accounts ensures that you can attract and engage with more people across the community.
Improves Search Engine Rankings
The wider your online presence is on multiple social media platforms, the higher chances your website has of getting better search engine rankings.
It also helps indicate your website has high-quality content as you continue sharing it on multiple social platforms.
It boosts the ranking of your brand, thanks to the high page ranking of popular social media platforms such as Facebook, Twitter, LinkedIn, etc.
Moreover, creating backlinks will also help improve the online presence of your brand.
Exchanging links and content with other high-ranking websites also sends a good message about your brand’s reputation.
Better Customer Service
You don’t want a negative reputation for your business. Especially in the age of the internet, where just one bad review can spread like wildfire, and drag the brand’s name through the drain.
Having multiple social media allows you to explore what your customers are saying about your brand.
If they are posting positive reviews, you can give them points and encouragement as well as loyalty rewards. Customers like being recognized for their efforts.
And if you come across any negative feedback about your brand, you can choose to counter it by leaving an impression on other social media users.
Being on social media demands that your brand stays proactive. You need to respond to the DMs you receive (never ignore them), and tweet back at users who tweet at your brand.
This shows the social media users that your brand wants to help them in any way it can.
Stay Ahead Of Competitors
Of course, your rivals are already using multiple social media accounts to maximize their reach on the internet. They might just be pretty proactive on two or three social media platforms, and that’s it.
Instead of letting your competitors reap all the benefits of having multiple social accounts, you ought to jump on the bandwagon too.
It’s easy to find out what social media accounts other companies have since they list them on their website.
There you go, we have the benefits mentioned in the above article should give you an idea of why your brand should have multiple social media accounts.
Of course, it can be quite challenging and time-consuming to manage multiple accounts, but with enough support and the right social media management tools, you can easily manage the online presence of your brand.